News story

Women's health tech firm attracts 拢4.8 million investment

Latest finance builds on grants from Innovate UK, to help fuel Chiaro's global expansion plans and new product development.

• From: Innovate UK
• Published: 29 March 2017
• Last updated: 31 March 2017 바카라 사이트� See all updates

Tania Boler of Chiaro.

A funding round by 바카라 사이트榝em-tech바카라 사이트� business has attracted 拢4.8 million of external investment. This is to support the development of 3 more smart products addressing female health and wellbeing and help it expand into 25 countries.

Joining the round are , a leading tech investor and , a venture capital fund that invests in female entrepreneurs, amongst others. It brings Chiaro바카라 사이트檚 total capital to 拢9.6 million.

Innovate UK awarded Chiaro a grant in its start-up phase, as it sought to leverage the latest developments in wearable technology and create a connected pelvic floor exercise tool, .

Find out how Innovate UK supports the UK바카라 사이트檚 emerging and enabling technologies sector.

Exciting moment for tech for women

Tania Boler, CEO and Co-founder, said:

Women and consumer tech have never been a very exciting space for investors. There바카라 사이트檚 been an assumption that women aren바카라 사이트檛 early adopters of tech, which we바카라 사이트檙e trying to prove isn바카라 사이트檛 correct.

Now is an exciting moment for tech for women. There바카라 사이트檚 a big feminist movement and a paradigm shift in technology and health.

Learn more about how Innovate UK has helped businesses to be successful.

Elvie is a kegel exercise tracker for the pelvic floor. Weakened pelvic floor muscles can cause more than half of all women바카라 사이트檚 bladder, sex or prolapse problems. Women can use their smartphones to find out how to strengthen their muscles and monitor progress.

Within 6 months of the device going on sale Chiaro was making a profit. Last year the company reported direct sales of 拢800,000. It has recently struck deals with major retailers including John Lewis and Amazon.

See the full case study on Chiaro.

Most promising startups

Chiaro is part of Tech City UK바카라 사이트檚 programme of 33 most promising startups. It has also received celebrity attention, with its product having featured on Gwyneth Paltrow바카라 사이트檚 Goop website and been included in high-profile gift bags at the Academy Awards.

Apply for innovation funding.

Published 29 March 2017

Last updated 31 March 2017 + show all updates

1. 31 March 2017

   Added video content.

2. 29 March 2017

   First published.