International visitors will grow to 40 million per year by 2020, says Maria Miller
Culture Secretary announces strategy to increase tourism spending in Britain
In a speech to the tourism sector Culture Secretary Maria Miller today outlined plans for Britain바카라 사이트檚 aim to welcome 40 million overseas visitors per year, spending 拢31.5 billion, by 2020.
The , produced by national tourism agency , will unite government and the travel industry with key public and private sector bodies in a long-term ambition for growth by supporting an extra 200,000 jobs across the country.
Last year Britain welcomed a record 31 million international tourists, who spent 拢18.6 billion. Our new target will see a 29% growth in visits, which will deliver an extra 拢8.7 billion in foreign exchange earnings (in real terms).
The growth strategy is built around four key areas:
- building on Britain바카라 사이트檚 improved international image
- increasing engagement with the travel trade
- broadening the product range on offer for inbound tourists
- making it easier to get to Britain
Promotional partnership
To help the strategy, VisitBritain has announced a 拢2 million, two-year partnership with to promote Britain overseas. The flight operator covers a vast network of routes across south-east Asia, Australia, India and the Gulf Cooperation Council.
Maria Miller said: 바카라 사이트淭ourism is central to the government바카라 사이트檚 economic growth strategy. It바카라 사이트檚 worth 拢115 billion to our economy a year and we need to ensure we retain a competitive edge and can compete with other destinations around the world. With VisitBritain바카라 사이트檚 we are selling the best of Britain, building on strengths to boost tourism income right across the country.바카라 사이트�
Chairman of VisitBritain, Christopher Rodrigues, added: 바카라 사이트淭here are few British industries as strong as travel and tourism, and few have such growth potential. The success of our travel industry not only helps the economy, but is key to Britain바카라 사이트檚 image and its trading power around the world. There is no better time for us to capitalise on the increased interest there is in coming here and deliver a golden legacy for Britain.바카라 사이트�