Businesses get creative with consumer data at the 바카라 사이트˜midata바카라 사이트™ Innovation Lab launch
Businesses have taken up the challenge to create new digital apps using real consumer data as the 바카라 사이트˜midata바카라 사이트™ Innovation Lab is now open
Leading businesses have taken up the challenge to create new digital apps using real consumer data as the is now open, announced Consumer Minister Jo Swinson.
For the first time the lab is collecting real customer data from 1,000 volunteer consumers, and is inviting businesses to access a computer enabled lab with the help of business and the Open Data Institute. So far 바카라 사이트˜midata바카라 사이트™, has been working with industry to make sure that consumers can access their data 바카라 사이트“ from utility to phone bills 바카라 사이트“ in an accessible format. The lab is taking this one step forward and has created a unique environment where businesses and expert organisations work collaboratively together to learn how to empower and protect consumers as well as looking at ways to unlock the innovation that will use this data to create apps. Businesses that have signed up to use the Lab so far include Telefonica, BBC, Moneysupermarket.com, npower, Grapple and Which?.
Consumer Affairs Minister Jo Swinson said:
Today바카라 사이트™s most successful businesses are the ones that are creative about building customer relationships. The new 바카라 사이트™midata바카라 사이트™ Lab is an exciting opportunity to put this to the test and explore how businesses could help customers use the data around their spending habits to make better choices.
There is a lot to be gained from being open and using the information gathered on customers with their knowledge. Developing new and innovative ways to see data also helps improve customer service which will in turn promote growth. I would encourage businesses and developers alike to take advantage of this opportunity and establish themselves as a market leader in the digital market.
The relationship between businesses and their customers has evolved to being more than simply buying products. With the popularity of loyalty cards, comparison sites and mobile applications, businesses are increasingly helping consumers manage their lives. 바카라 사이트˜midata바카라 사이트™ is working to ensure that people are able to request their personal data from businesses in a useful format to allow them to manage their money better and make informed lifestyle choices.
So far 바카라 사이트˜midata바카라 사이트™ has made significant progress as a voluntary measure, with more than 20 leading businesses in the energy, finance and telecoms sectors signing up.
Professor Sir Nigel Shadbolt, Chair of the Midata Programme said
In the Digital Age the information that we generate as we go about daily life is a source of huge potential value. Midata can be used to find the best deal, or else get together with people who have similar interests and needs, or simply enable us to make better decisions as consumers. Business is set to provide innovative products and solutions in this new area. The midata Innovation Lab will provide a great environment in which all stakeholders will be able to explore new services, new products and new opportunities in the emerging world of personal information assets.
Alistair Crane, CEO Grapple said:
Through our work as the strategic mobile partner to major retailers and financial services institutions, we know that there is an appetite from consumers for applications that help them better manage their money.
We are excited to be founding partners in the midata Innovation Lab, helping shape the way consumers, businesses and the wider economy can benefit from the emerging consumer data ecosystem.
Andy Day, General Manager of Business Intelligence at Telefonica UK, said:
We are pleased to support the midata Innovation Lab, because it will create practical and real life examples of how digital technology can help consumers generate value from their data.
We put our customers in control, allowing them to make informed choices about how their data may be used to help them lead easier and more sustainable lives. The Innovation Lab brings this to life in a powerful way and demonstrates how business innovation can deliver strong consumer benefits.
Martin Lewis, creator of MoneySavingExpert.com
Midata has the potential to be a consumer blockbuster. Yet the real challenge is to make it work. This is a welcome practical first step to see if that바카라 사이트™s possible.
Currently when it comes to finding the cheapest mobile deal, energy bill or bank account 바카라 사이트“ many people struggle to know their exact tariff name 바카라 사이트“ let alone a detailed analysis of their usage.
A rose tinted crystal ball would show that with Midata, people will be able to press a button, and their entire usage history is flung to a independent website or agent who바카라 사이트™ll interrogate it and show them their most competitive provider 바카라 사이트“ cutting out all the guess work and diluting the impact of marketing and spin.
In the future people could benefit from a range of applications made possible by accessing and sharing data held on them by businesses, for example by:
- viewing their data in a simple way to see which energy or mobile tariff suits them better
- comparing the prices, or looking at the health benefits of their food consumption, through accessing data relating to their food shop
- keeping up to date via one application with the latest films, music or shows released, tailored to their previous buying choices and personal taste
- energy companies printing QR codes on their bills containing all the information on a customer바카라 사이트™s tariff, usage patterns and supplier details. When scanned with a smartphone it could feed into an app that helps consumers instantly work out the cheapest tariff for them based on their energy usage
Businesses and developers that want to get involved with the 바카라 사이트˜midata바카라 사이트™ Innovation Lab can do so by contacting midata@bis.gsi.gov.uk
Notes to Editors
1.The midata Innovation Lab website is
2.In April the government took a power to enable regulations to require companies to release data they hold relating to a consumer바카라 사이트™s consumption or transaction data in a portable, machine readable format, upon request.
3.The power is focussed on four 바카라 사이트˜core바카라 사이트™ sectors: current accounts, credit cards, and the mobile phone and energy sectors. The power can be applied more widely subject to meeting certain conditions set out in the legislation.
4.바카라 사이트˜midata바카라 사이트™ was developed by BIS using insights and evidence from the government바카라 사이트™s Behaviour Insights Team in the Cabinet Office. The 바카라 사이트˜midata바카라 사이트™ programme has been chaired by Professor Sir Nigel Shadbolt from April 2011. A list of the businesses who signed up to the 바카라 사이트˜midata바카라 사이트™ vision in November 2011 can be found here: /government/news/the-midata-vision-of-consumer-empowerment
5.The 바카라 사이트˜midata바카라 사이트™ Innovation Lab (mIL) is part of the broader 바카라 사이트˜midata바카라 사이트™ voluntary programme. It is a unique collaborative partnership between government, authoritative bodies, leading UK businesses and the developer community. Its aim is to develop an environment that will enable participants to both learn how to empower and protect consumers whilst building data driven innovative services.
6.The mIL has been speedily created through the initial collaboration of a number of organisations, particularly:
- Allfiled
- Atlantic customer solutions
- BIS
- Ctrl-Shift
- GfK
- Grapple
- Open Data Institute
- Telefonica
7.Other Founding Partners who helped form the 바카라 사이트˜midata바카라 사이트™ Innovation Lab and define its workstreams include:
- Aimia (Nectar)
- BBC
- Cognesia
- ICO
- IRM
- Moneysupermarket.com
- Mydex
- Ofgem
- Paoga
- University of Southampton
- UCL
- Verizon
- Which?
- npower
8.The government바카라 사이트™s economic policy objective is to achieve 바카라 사이트˜strong, sustainable and balanced growth that is more evenly shared across the country and between industries바카라 사이트™. It set four ambitions in the 바카라 사이트˜Plan for Growth바카라 사이트™, published at Budget 2011:
- to create the most competitive tax system in the G20
- to make the UK the best place in Europe to start, finance and grow a business
- to encourage investment and exports as a route to a more balanced economy
- to create a more educated workforce that is the most flexible in Europe.
Work is underway across government to achieve these ambitions, including progress on more than 250 measures as part of the Growth Review. Developing an Industrial Strategy gives new impetus to this work by providing businesses, investors and the public with more clarity about the long-term direction in which the government wants the economy to travel.