Channel 4 - winner of 2013 Opening Doors Award
Channel 4 won The Deputy Prime Minister바카라 사이트™s Award for Excellence at the Opening Doors Awards.
As a publisher-broadcaster with a remit to nurture talent, Channel 4 has a unique role in supporting emerging and established creative talent, both among its own employees and across the industry.
Channel 4 run their own award-winning internal programmes through 4Talent offering work experience placements, apprenticeships, internships, workshops and master-classes for young people between 16 and 25, keen to gain entry into the creative industries. They also provide funding and support for external skills bodies such as Creative Skillset and the National Film and Television School.
Channel 4 has played a pioneering role in tackling issues around social mobility in the belief that harnessing the full range of talent and skills available in the UK is essential not only in building a fairer society, but also in strengthening industry. For this reason Channel 4 became a founding signatory to the government바카라 사이트™s Social Mobility Business Compact, and pledged to support communities and schools, recruit fairly and openly, and provide opportunities for all young people to get a foot on the ladder.
Industry Talent Specialist, Priscilla Baffour says:
At Channel 4 we know that good ideas can come from anywhere. We바카라 사이트™re passionate about providing opportunities to people regardless of their background or experience. For us, it바카라 사이트™s important that our programming both on screen and off screen represents society.
The stats are impressive: almost 50 per cent of 4Talent-ers are from BAME groups (black, Asian minority ethnic), 50 per cent are women and 10 per cent have a disability.
Channel 4 launched its new talent programme in 2007; since then they바카라 사이트™ve met more than 6,000 people to advise them about the range of jobs on offer. Priscilla said:
Of course we can바카라 사이트™t hire 6,000 people at Channel 4; we do this to promote the UK바카라 사이트™s wider creative industries to promote skills development and encourage creativity.
In late 2011, Channel 4 targeted areas of high youth unemployment and eschewed tried and tested cities such as Manchester or London where young people don바카라 사이트™t have to travel far to find opportunities, instead taking the 4Talent road show to Penzance, Sunderland, Barnsley and Govan. Priscilla said:
It바카라 사이트™s in our DNA to nurture new talent, particularly from diverse backgrounds but in terms of 4Talent, we go out across the country to young people바카라 사이트™s turf as it바카라 사이트™s a good way of engaging them in their own communities.
When you hear a young person say, 바카라 사이트˜Thank you so much for coming to Penzance, nobody ever comes here,바카라 사이트™ we feel like we바카라 사이트™re doing something right. We had this great plan and wanted to change lives, raise aspirations and inspire young people but until you hear it from them, you don바카라 사이트™t realise how much it바카라 사이트™s working.
We바카라 사이트™re really seeing the impact that 4Talent had on young people바카라 사이트™s lives. Evidence from our evaluation showed that 43 per cent went on to get further work experience and 70 per cent go on to find work in the industry.
Ch4 has a youth-orientated image and has tapped into social media to grow their audience aiming to be accessible to all regardless of where you live to educate them about the variety of roles to reach many more people. Priscilla said:
It바카라 사이트™s also a great opportunity to promote opportunities with other broadcasters and media companies. We don바카라 사이트™t just promote Channel 4. If say, an independent production company is looking for a runner, we advertise it or if the BBC are launching their production training programme, we communicate that too.
Young people love our programmes and more than 35,000 opt into us staying connected with them across our Facebook and Twitter feeds, which are alive with opportunities. We regularly invite them down to Channel 4 HQ where they can take part in debates and special events. And we want their input.
Ask Priscilla what she is proudest of and she says:
We have 4talent days, work experience and production training programme. All our teams offer fantastic opportunities and we바카라 사이트™re starting to see the impact of going out to off the cuff places to meet young people. What makes us unique is our open day and if we didn바카라 사이트™t travel to their town they wouldn바카라 사이트™t be able to afford to come to London and find out more about what we do.
18 months ago, Channel 4 launched their year-long Apprenticeship Scheme which pays a salary of £14,500. Priscilla said:
It바카라 사이트™s really important, when we바카라 사이트™re backing a social mobility agenda, particularly if someone comes from a deprived background and can바카라 사이트™t afford to relocate to London where it바카라 사이트™s very expensive to rent. We바카라 사이트™re signing up 68 per cent of apprentices who joined the business or another media company.
Priscilla singles out 2 success stories who progressed though the 4Talent programme.
One girl, Robyn struggled to land her first job but after coming to a 4Talent day in Derry she undertook work experience and now works in the Channel 4 press and publicity team.
Kerrianne grew up in a single parent family and after going to university, she found it hard going. Priscilla said:
Kerrianne attended a 4Talent show and after undertaking work experience, she바카라 사이트™s now an online video producer working on shows like Made in Chelsea. Every time Kerrianne walks in to the building, she can바카라 사이트™t believe that someone from her background has the opportunity to work here.
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