Write a recruitment brief
A recruitment brief is a set of instructions sent to an agency for recruiting user research participants.
They will use this to write a 바카라 사이트˜screener바카라 사이트™, a script for recruiting participants.
What to put in your brief
You should always send the agency a written brief, even if they바카라 사이트™re happy to take instructions over the phone. This will provide a record in case there are problems with the recruitment.
In your brief, you should cover:
- research dates, including times and length of each session
- research location - this will often be a research lab, but there may be times when you바카라 사이트™ll need to visit participants at their home or work
- the number of participants you want to recruit
- a description of the types of people you want to recruit (often referred to by agencies as 바카라 사이트˜recruitment criteria바카라 사이트™)
- incentives (you should ask the agency to handle incentives)
Make it clear that you welcome disabled people and people with limited digital skills. This is important because:
- recruiters often exclude these groups by default
- including disabled people is part of meeting government accessibility requirements
Reviewing the screener
The agency will send you a screener based on the criteria you sent them. Always check this matches your needs because it바카라 사이트™s not unusual for them to miss points you바카라 사이트™ve included in your brief.
They can also add standard agency questions, which may exclude participants you바카라 사이트™d like to recruit.
Related guides
You may also find the following guides useful:
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Guidance first published