Official Statistics

Nation Brands Index: 2024 report for Northern Ireland

This report presents findings for Northern Ireland from the 2024 Anholt Nation Brands Index.

• From: The Executive Office (Northern Ireland) and Northern Ireland Statistics and Research Agency
• Published: 5 December 2024

Applies to Northern Ireland

Documents

https://www.executiveoffice-ni.gov.uk/publications/nation-brands-index-2024-report-northern-ireland

Details

To assess and monitor its international reputation, Northern Ireland has been included on the Anholt Nation Brands Index (NBI) each year since 2016. The NBI is an online survey run by the market research company Anholt and Co. that measures and ranks the reputations of 50 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment. NBI data is a snapshot of people바카라 사이트檚 attitudes and perceptions of Northern Ireland which are useful in helping us to understand more about Northern Ireland바카라 사이트檚 international reputation. Over time, these snapshots can track Northern Ireland바카라 사이트檚 reputation in the longer-term.

Published 5 December 2024