Secretary of State speech at the RENEW summit
Nadine Dorries addresses delegates at the RENEW summit 2022
Hi everyone, and welcome to RENEW!
I바카라 사이트檓 absolutely delighted to be part of this event - and I바카라 사이트檓 sorry I couldn바카라 사이트檛 be there in person.
I know that last year바카라 사이트檚 inaugural RESET conference was a huge success, so it바카라 사이트檚 great to be back together again.
And thankfully, I think we바카라 사이트檙e in a much brighter spot compared to this time last year.
Our path out of the pandemic was never going to be completely smooth. There have been various bumps along the way - including the latest Omicron variant.
But I think gradually, step by step, we바카라 사이트檙e putting COVID in the rearview mirror and entering our long-term recovery from this pandemic.
We바카라 사이트檝e got one of the most open and fastest-growing economies, and we can start looking to the future with confidence.
So I think this is the perfect opportunity to step back, and think about the longer-term priorities for the advertising industry over the next decade and beyond
As everyone in this room will know, the advertising industry is incredibly important to our national life - economically, socially, culturally.
It pumps over 拢17 billion into our economy - and I바카라 사이트檓 so glad to see that the industry has made a remarkable comeback from COVID.
Ad spend is expected to rise to a new high of 拢26.7 billion this year, which is brilliant.
Advertising is also the backbone of our creative industries - which, more and more, are one of our strongest sources of global power.
Forget the industries of the past; it바카라 사이트檚 our writers and directors and musicians and creative technicians who are celebrated abroad바카라 사이트�
바카라 사이트ho power our exports바카라 사이트�
who put the UK firmly at the centre of the world stage.
While Adele and Ed Sheeran are collecting their Grammys, you were all scooping up awards at the Cannes Lions.
But it바카라 사이트檚 not just culturally. Advertising is hugely important socially, too.
Once again we saw it with the booster campaign - which, more than anything else, has put us on such a strong footing to bounce back from Covid.
Much of that was thanks to the inventiveness of your campaigns, and your dedication to the cause - and I know countless publishers gave up space for free to help us promote our mission.
Messaging was beamed out from the BT Tower and stamped onto letters. Footballers and actors were recruited to spread the word.
And it worked. Together, we managed to get 30 million people boosted in a matter of weeks, at a time when it was most needed.
It바카라 사이트檚 an incredible achievement, and I think when we look back, it바카라 사이트檒l be a potent symbol of advertising바카라 사이트檚 power.
And that바카라 사이트檚 why I바카라 사이트檓 so pleased to see the sector using its influence to drive change in lots of other areas - including diversity and inclusion, and climate change.
Your 바카라 사이트淎ll-In Census바카라 사이트� was the largest survey of its kind for any UK industry, and has since been copied around the world.
바카라 사이트淎d Net Zero바카라 사이트� has driven the global conversation in the industry about climate action.
I바카라 사이트檓 looking forward to seeing how the next generation of ad talent plans to use their creativity for good causes, and I바카라 사이트檒l be supporting them wherever I can.
However, the sector still faces some challenges, and I바카라 사이트檇 like to take this opportunity, in front of all of you today, to talk about one in particular.
Today, up to 70 percent of people don바카라 사이트檛 trust what they see online.
Part of that is due to bad actors exploiting vulnerable people online - whether it바카라 사이트檚 by spreading dangerous disinformation like anti-vaxx messaging, or committing online fraud.
It바카라 사이트檚 hard to overstate how awful online fraud is. It causes a great deal of suffering, both economically and psychologically.
And it really damages public trust in online content.
Given how much advertising now occurs on the internet, that should trouble everyone in the industry.
And it바카라 사이트檚 on all of us to tackle this problem.
The Advertising Association has been doing its own work to rebuild that public trust, and I know the IAB바카라 사이트檚 Gold Standard is helping to raise standards and improve brand safety across the industry.
But if we want UK advertising to keep its stellar reputation, we바카라 사이트檝e got to make sure we have a market that is safe for businesses to invest in, and that is safe for consumers.
For 60 years now, the Advertising Standards Authority has regulated advertising across the UK - and they바카라 사이트檝e taken a really proactive approach to protecting consumers throughout those six decades.
I know they바카라 사이트檙e developing their own Online Platform and Network Standards, and over the coming months we바카라 사이트檒l be watching closely as they continue with that project.
But we바카라 사이트檙e looking to go further as a government.
It바카라 사이트檚 time for us to deliver meaningful change: change that recognises how much the internet has transformed advertising over the last few decades바카라 사이트�
바카라 사이트ut also how advertising has become the bed-rock for the internet, funding so many of the services people now enjoy and couldn바카라 사이트檛 imagine life without.
That바카라 사이트檚 why I바카라 사이트檓 pleased to confirm that we will be consulting on the Online Advertising Programme in Spring, and that we바카라 사이트檒l use that consultation to review the entire regulatory framework of online advertising - including the content, placement and targeting of those ads.
We바카라 사이트檒l use the Online Advertising Programme to tackle lack of transparency.
Right now, the online supply chain is too opaque.
It바카라 사이트檚 a complex, often automated system where highly personalised ads are delivered at speed and at scale.
Harm can be made worse by the fact that ads can be targeted towards specific audiences, such as children or vulnerable groups.
We want to get under the bonnet and shine a light on these issues.
And we want to ensure today바카라 사이트檚 ad world is as accountable as yesterday바카라 사이트檚.
We바카라 사이트檝e got robust regulation for adverts on traditional media, like TV. It바카라 사이트檚 time to ensure there are robust rules for the online sphere, too.
We want to focus in particular on the role of online platforms and intermediaries - at how they disseminate advertising online, and how they can take greater responsibility for this role.
And in general, we want to empower regulators to take action on trickier issues before they come to government - reducing the need for us to get involved.
That way, we should see fewer government interventions - like what we바카라 사이트檙e currently seeing on content that바카라 사이트檚 high in fat, sugar or salt.
I know bans like that can be challenging for the industry, and can have an effect on the wider economy.
That바카라 사이트檚 why we want to make meaningful, holistic changes - and we바카라 사이트檙e considering a range of approaches to do so.
Some might be voluntary. Others may involve more oversight, where we think it바카라 사이트檚 necessary.
But it바카라 사이트檚 crucial we all work together on this challenge.
I want to hear the views of everyone in this room: on what already works, what needs to improve, and how we can update the rulebook without damaging innovation.
We don바카라 사이트檛 want to over-engineer this. But we do want to be better at protecting people online.
That바카라 사이트檚 a personal mission of mine while I바카라 사이트檓 at DCMS - and all of this ties into the work we바카라 사이트檙e doing on the Online Safety Bill, which we바카라 사이트檒l be introducing to Parliament later this Spring.
And I want to thank everyone here today and across the industry for your work on both that Bill, and on the Online Advertising Programme.
Both will help us make the UK the safest place in the world to go online.
That will be good for users, and it바카라 사이트檒l be good for advertisers, too.
In the meantime, have a great conference - and I look forward to working with you all in the coming months to protect one of our most competitive and most creative industries.
Thank you!