Research and analysis

Transport user personas summary pack

Understanding the current behaviours and travel preferences of different types of transport users.

• From: Department for Transport
• Published: 18 July 2023

Applies to England

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PDF, 1.58 MB, 11 pages

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Details

Recognising all transport users and their behaviours is essential for the Department for Transport.

That바카라 사이트™s why we바카라 사이트™ve developed 12 personas to represent the 9 groups of people 바카라 사이트“ known as segments.

The evidence that feeds into these personas covers the population aged 16 and over in England only.

For more information, see Transport user personas: understanding different users and their needs.

Published 18 July 2023