Research and analysis

Commercial use of consumer data: factual review

A factual review by DotEcon and Analysys Mason of the collection and commercial use of consumer data in 3 case study sectors.

From:
Competition and Markets Authority
Published
17 June 2015

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Details

As part of the Competition and Markets Authority바카라 사이트™s (CMA) call for information, the CMA commissioned and to carry out factual research into how and why consumer data is collected and used in 3 case study sectors.

The 3 chosen case study sectors were:

  • motor insurance
  • clothing retailing
  • games applications

This report explains the nature of data collection, use and flows in the 3 case study sectors and has informed the CMA바카라 사이트™s report on its call for information on the commercial use of consumer data.

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Published 17 June 2015

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