Decision

8 June 2015: advertising of Prednisolone Dompé

Published 20 July 2015

Amdipharm Mercury Company Ltd complained about an email advert for Prednisolone Dompé 1mg/ml oral solution produced by LogixX Pharma sent to subscribers of GP Online in April 2015. The complainant alleged that the advert was misleading because it stated that the product was:

  • 바카라 사이트safe바카라 사이트
  • a comparable, generic oral solution, alternative to the prednisolone 5mg soluble tablets but the product was not indicated for doses above 30mg
  • 바카라 사이트36% cheaper than prescribing prednisolone 5mg soluble tablets (mg/mg)바카라 사이트 but this could not be substantiated for all doses

MHRA upheld the complaint. LogixX Pharma promptly withdrew the advert and related material and made changes to correct the information.