3 December 2014: advert for NeuraCeq
Published 8 April 2015
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A complainant alerted MHRA to an advert for NeuraCeq (florbetaben 18F) issued by Piramal Imaging Limited. The advert invited healthcare professionals to the UK launch of the product and stated that the cost of the medicine was 바카라 사이트˜to be confirmed바카라 사이트™. Piramal confirmed that all future marketing material relating to NeuraCeq would reflect the basic cost.
MHRA바카라 사이트™s advice
It바카라 사이트™s a statutory requirement for printed advertising materials, including all written material accompanying promotions for qualified persons to prescribe or supply medicines, to state the cost of the medicinal product. There are exceptions for an advert in a journal printed in the UK with a circulation outside the UK of more than 15% of its total circulation and for short form adverts. Further information is available in section 6.4 of MHRA바카라 사이트™s Blue Guide.