27 July 2018: Promotion of Covonia by Thornton & Ross
Published 7 September 2018
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Johnson & Johnson complained about posts on the Covonia UK Facebook and twitter accounts operated by Thornton & Ross. The complainant alleged that the advertisements referred to a recommendation by a person whose celebrity could encourage use of the product.
The first element of the complaint concerned a video featuring the person that had been amended by Thornton & Ross to refer to Covonia. MHRA did not consider it likely that someone viewing the video would consider it a recommendation from that person to use the product.
The second element concerned a tweet by Covonia UK that included an embedded tweet from the person that included a picture showing a bottle of Covonia Chesty Cough.
The MHRA upheld this part of the complaint against Thornton & Ross. The tweet from the person바카라 사이트™s twitter account did not itself recommend the products shown but MHRA considered that the action of Thornton and Ross in commenting on the person바카라 사이트™s use of Covonia products in an advertisement constituted an implied recommendation in breach of of the Regulations.
MHRA also considered that the promotional tweet did not include a clear invitation to read the label or package leaflet, as required by .
Thornton & Ross agreed to delete the tweet.