Growth: regulators can help council comms engage with business
Local regulators are building positive relationships with their business communities: they have great stories to tell about growth
The business community is increasingly a priority audience for local authority comms teams, with economic growth high on the agenda, devolution deals, and business rates set to go directly to councils.
One valuable source of support and really powerful good news stories that has largely been overlooked so far is councils바카라 사이트™ own regulatory teams.
For most businesses, their sole face-to-face contact with their local authority is a visit from a regulatory officer. With more officers now aware of the pressures facing business, and of the importance of encouraging growth, these contacts are now based on trust and support rather than the stereotype image of 바카라 사이트˜tick box바카라 사이트™ enforcement.
Unfortunately, a lot of media coverage involving regulation tends to focus on bad news 바카라 사이트“ 바카라 사이트˜rogue traders nabbed바카라 사이트™, health scares 바카라 사이트“ that sort of thing. Regulatory officers now have much better, stronger stories to tell.
Primary Authority, the Regulators바카라 사이트™ Code and schemes such as the Better Business for All programme, are all helping regulators support their business community at the same time as carrying out their vital enforcement work that protects the community.
Now a new initiative, Talking Business, has been set up to highlight regulators바카라 사이트™ role in encouraging growth, and to encourage local authority comms professionals to tell this story.
It includes help with business engagement provided in the Talking Business Toolkit, a simple guide that will be updated with feedback and new stories from local government.