GREAT campaign drives growth across the four corners of the UK
GREAT바카라 사이트檚 바카라 사이트楽tudy UK바카라 사이트� campaign is set to generate 拢407m of investment right across the UK, from international students registered in 2021/22.
- The Great Britain & Northern Ireland Campaign (GREAT) is the UK바카라 사이트檚 flagship international marketing programme.
- GREAT바카라 사이트檚 바카라 사이트楽tudy UK바카라 사이트� campaign is set to generate 拢407m of investment right across the UK, from international students registered in 2021/22.
- Students from 121 countries around the world have been attracted to UK universities by the campaign; driving impressive growth for local economies.
International students attracted to UK universities by the GREAT 바카라 사이트楽tudy UK바카라 사이트� campaign and enrolled in 2021/22 will generate 拢407m for the economy during the course of their degrees.
The campaign, delivered in partnership with the British Council, uses a combination of marketing channels and scholarship opportunities to promote the quality and opportunities of UK higher education to students worldwide; highlighting reasons why the UK is a first-choice study destination.
Across the four nations, the estimated economic benefit of international students attracted to the UK by the GREAT campaign is:
- England 拢339.1m
- Scotland 拢44.4m
- Wales 拢18.4m
- Northern Ireland 拢5.1m
The campaign supports the government바카라 사이트檚 levelling up ambition, with many parts of the UK benefiting economically and culturally from international students.
Projected economic benefit across cities in the UK include:
- Greater Manchester 拢13.3m
- Liverpool 拢4.7m
- Newcastle 拢6.0 m
- Leeds 拢7.7m
- Sheffield 拢7.1m
- Birmingham 拢11.6m
- Bristol 拢4.0m
- Edinburgh 拢8.5m
- Glasgow 拢9.1m
- Cardiff 拢5.0m
- Belfast 拢1.6m
The success of the GREAT 바카라 사이트楽tudy UK바카라 사이트� campaign is well evidenced, for example Teesside University experienced a 40% increase on 2020/21 international student enrolments from markets where GREAT scholarships were offered.
Cabinet Office Minister Jake Berry said:
바카라 사이트淭he GREAT 바카라 사이트楽tudy UK바카라 사이트� campaign attracts and supports international students to study in the UK. International students drive growth in local economies across the country, they also enrich the university experience, bringing greater diversity and an international viewpoint for all students.바카라 사이트�
Higher education is a significant export for the UK. The 2018/2019 cohort of international students generated 拢28.8 billion for the UK economy according to a report by the Higher Education Policy Institute .
Maddalaine Ansell, Director Education, British Council said:
바카라 사이트淚nternational students not only make our universities vibrant and cosmopolitan but also, through getting to know and understand us, can become life long ambassadors for not only UK Education but our values and way of life.
바카라 사이트淢any international graduates go on to play important roles in the political, economic, scientific and cultural life of their own countries and their knowledge of, and affection for, the UK means we have friends in many places.바카라 사이트�
Minister for Skills Andrea Jenkyns said:
바카라 사이트淎ttracting the brightest students from around the world is good for our universities and delivers growth at home, as well as supporting the creation of more places for UK students.
바카라 사이트淲e바카라 사이트檝e already smashed the target set in our International Education Strategy to attract 600,000 international students per year to study here 바카라 사이트� hitting it for the first time almost ten years early 바카라 사이트� and we are now focusing on bringing in 拢35bn from our education exports by 2030.바카라 사이트�
Doug W Pearce, International Recruitment, University of Leeds
바카라 사이트淭he wider UK HE sector sees great value in the British Council바카라 사이트檚 efforts including the GREAT campaign to continue to build a strong brand profile of the UK as one of the top study destinations worldwide.바카라 사이트�
Shonagh Maak, International Recruitment Manager, University of Glasgow
바카라 사이트淥ur international students enhance the learning environment of our campus, contribute to research output and add immense value to the cultural vibrancy of our campus and the wider community in Glasgow.바카라 사이트�
ENDS
Notes for Editors
About the GREAT Britain and Northern Ireland campaign
- The GREAT Britain and Northern Ireland campaign (GREAT) is the government바카라 사이트檚 flagship international communications programme. The objective is to drive economic growth across the entire nation by encouraging an international audience to visit, study, trade, invest, live and work in the UK.
- Established in 2011, GREAT promotes the best of the UK and has been used in 149 countries worldwide, and by 22 government departments and ALBs, providing HMG바카라 사이트檚 international network with a high-quality, impactful and consistent communications brand.
GREAT Study UK
- The Study UK campaign was first launched in 2016, when the British Council and GREAT introduced a new overarching campaign to unify and focus the UK바카라 사이트檚 international marketing efforts.
- Study UK has generated a total of 拢407 million return on investment (ROI) for the UK from international student enrolments in the academic year 2021/22.
- This represents 1.14% of the total net impact generated from international enrolments in this period, and is equivalent to a total of 4,316 individual enrolments as a result of Study UK.
- Approximately 拢1,190 of each international student바카라 사이트檚 spend in the UK can be attributed to Study UK.
- The methodology combines published data with self-reported data from an annual survey. Published data allows us to produce:
- An estimate for the number of new international students enrolled at UK HEIs in 2021/22
- The average net economic impact for each of these students over the duration of their studies The annual survey of newly enrolled international students studying with UK HEIs generates data from which we derive:
- The number of new international students whose decision to study in the UK was influenced to any degree by Study UK
- The average extent to which students바카라 사이트� ultimate decisions were influenced by Study UK, in the context of other sources used. The calculation assumes that self-reported estimates of the overall influence of Study UK in their decision are over-estimated by students and adjusts for that.
- It also makes a number of adjustments based on the context of students바카라 사이트� decision making journeys, namely:
- when students first encountered Study UK in their decision-making journey (the earlier a student encounters it, the more effect it can have),
- the number of information sources used and the relative influence of each,
- the extent to which Study UK delivered information and reassurance on the factors of greatest importance in students바카라 사이트� decisions of where to study.
Quotes
Hathaichanok, Thailand, master바카라 사이트檚 in Real Estate, Nottingham Trent University
바카라 사이트淚 chose to study in the UK because it바카라 사이트檚 so international. It is home to many global, top-ranking universities and a dynamic job market.바카라 사이트�
Prof Judith Lamie, Pro-Vice-Chancellor, Swansea University
바카라 사이트淲e are a deeply proud Welsh University with staff, students, partnerships, and research links that stretch across the globe. By taking our passion for Swansea to the world, we also bring the world to Swansea, fostering a diverse and vibrant community for students and staff alike.바카라 사이트�
Maya, USA, master바카라 사이트檚 in International Relations, Swansea University.
바카라 사이트淭here바카라 사이트檚 something special about Wales. There바카라 사이트檚 a culture of openness and welcome here that I had never experienced before. There바카라 사이트檚 this term in Welsh, 바카라 사이트榗wtch바카라 사이트�, which is often painted on the walls. It doesn바카라 사이트檛 have a direct translation to English, but people have explained it as a positive, safe feeling and sense of togetherness and community. Since living here, I have really felt it.바카라 사이트�
Stella, France, master바카라 사이트檚 in Music Business Management, University of Westminster
바카라 사이트淎s someone who wants to go into the music industry, I know that just being in the UK offers many opportunities. There are so many more music labels, music publishing companies and music management companies in the UK than anywhere else. Without doing my master바카라 사이트檚 and having the exposure I바카라 사이트檝e had to relevant professionals, I would have found it much harder to take my first steps within the industry.바카라 사이트�
Chrislyn, Malaysia, master바카라 사이트檚 in Intellectual Property and the Digital Economy, University of Glasgow
바카라 사이트淭he University of Glasgow is home to one of the leading research centres for intellectual property matters in the EU - the UK Copyright and Creative Economy Centre (CREATe). It is one of the best universities to study my specialism in intellectual property and the digital economy. I knew that if I was to pursue a postgraduate degree, I wanted to do it somewhere at the top of its game. 바카라 사이트�
Hannah, USA, master바카라 사이트檚 in Transitional Justice and Human Rights Law, Ulster University.
바카라 사이트淚 decided to come and study in Northern Ireland because of the historical and political context. Living and studying here has already given me so much perspective into how to shape-shift old versions of peace processes into new cultural contexts. I received a John J Sweeney Scholarship to study in Northern Ireland and haven바카라 사이트檛 looked back.바카라 사이트�